Advertise your business and reach 2,1 million zerkalo.io users*
‍

Send a request-20% for new clients
Send a request
-15% for new clients
  • Belarus • 1 230 808**
  • Poland • 234 091
  • Ukraine • 64 385
  • Kazakhstan • 76 049
  • Lithuania • 57 004
  • Latvia • 19 690
  • Estonia • 7 955
  • Belarus • 1 230 808**
  • Poland • 234 091
  • Ukraine • 64 385
  • Kazakhstan • 76 049
  • Lithuania • 57 004
  • Latvia • 19 690
  • Estonia • 7 955
  • Belarus • 1 230 808**
  • Poland • 234 091
  • Ukraine • 64 385
  • Kazakhstan • 76 049
  • Lithuania • 57 004
  • Latvia • 19 690
  • Estonia • 7 955
* Unique users of zerkalo.io in December 2024
** incl. 16% via VPN

We know how to promote your product across a range of platforms

On social media, messengers, mobile apps and on the web
Lithuania

1189 website visits
from an advertorial for the European Humanities University

We published an advertorial and a post on all social media and messengers
Poland

A 50% increase in ticket sales during ads campaign for MARA JAZZ festival in Gdansk

We published a post on all social media and messengers, as well as launched a banner campaign
Lithuania

+50% increase in ticket sales on the ad release day for VOLSKI concert 
in Vilnius

We published a post in Telegram and Instagram
Poland

450 visits to the advertiser's website driven by an advertorial for the University of Wrocław

We published an advertorial and a post on all social media and messengers
Poland

96 558 views of TM Invest AI Solutions real estate agency advertising materials

We published an advertorial and a post on all social media and messengers
Lithuania

1189 website visits
from an advertorial for the European Humanities University

We published an advertorial and a post on all social media and messengers
Poland

A 50% increase in ticket sales during ads campaign for MARA JAZZ festival in Gdansk

We published a post on all social media and messengers, as well as launched a banner campaign
Lithuania

+50% increase in ticket sales on the ad release day for VOLSKI concert 
in Vilnius

We published a post in Telegram and Instagram
Poland

450 visits to the advertiser's website driven by an advertorial for the University of Wrocław

We published an advertorial and a post on all social media and messengers
Poland

96 558 views of TM Invest AI Solutions real estate agency advertising materials

We published an advertorial and a post on all social media and messengers
Zerkalo.io is an important source of news for Belarusians
Learn more

We are Belarus' largest independent media outlet, created by a part of ex-TUT.BY team. We work from abroad, exiled from the country's authoritorian regime

Our mission
By preserving the journalism in Belarus and recording history as it unfolds, we advance justice for our country and freedom for our arrested colleagues
  • Wide reach
    >2,1 mln
    unique users
    a month
    >28 mln
    page views
    a month
  • High engagement
    *average figures
    >6 min
    visit duration
    1 min
    time on a news piece
    11 383
    views of an editorial news piece
  • >2 mln
    subscribers
    on social media
    • 473 619
      Instagram
    • 342 876
      X, formerly known as Twitter
    • 145 329
      Telegram
    • 220 030
      VK
    • 234 651
      Facebook
    • 258 908
      YouTube
    • 362 116
      Tik Tok
    • 19 022
      Viber
  • 54 NPS
    Net Promoter Score of zerkalo.io is 2 times as high as the average one among media – 30 out of 100
  • New formats in video
    • >88 mln
      views
      on TikTok
    • >14 mln
      views
      on Instagram
    • >0,9 mln
      views
      on YouTube
    53% men
    47%women
    • 18-24 y.o.
      5%
    • 25-34 y.o.
      14%
    • 35-44 y.o.
      23%
    • 45-54 y.o.
      24%
    • 55-64 y.o.
      24%
    • 65+ y.o.
      13%
  • Traffic sources
    • 45%
      social media and messengers
    • 21%
      mobile applications
    • 13%
      main page
    • 11%
      infinite scroll
    • 5%
      recirculation
    58%
    visitors of zerkalo.io read us from Belarus
    incl.
    16%
    via VPN
    • 11%
      from Poland
    • 26%
      from other countries
    • 3%
      from Ukraine
    Our editorial team stands against the war in Ukraine
    Our position
Advertising formats
-20% for businesses of Belarusian origin

We publish news in Russian and Belarusian

Advertorials
Partnership content
Posts
Banners
Non-Standard Banners
Video Content
YouTube
TikTok
Send a request-20% for new clients
Objectives to be achieved
→ Expand audience reach

→ Launch products or services effectively
→ Boost brand awareness

→ Build a strong brand image

→ Attract new customers or enhance the loyalty of the existing ones

→ Break down complex concepts for a broader audience
Formats
→ Articles, tests, cards, infographics, video
Platforms
→ Desktop + Mobile-web + Mobile-app
Clearly labelled as ‘advertising‘
Additionally promoted on our social media
Objectives to be achieved
→ Break down complex concepts for a broader audience
→ Share your expertise and experience
→ Find new partners
→ Communicate your mission to a wide audience
→ Target specific audiences directly
Formats
→ Articles, tests, cards, infographics, video, contests, non-standard assets
Platforms
→ Desktop + Mobile-web + Mobile-app
Created by the advertising department of zerkalo.io
→ Do not demonstrate an advertiser’s intent to influence their customers’ economic behavior
Clearly labelled as ‘partner content’
Additionally promoted on our social media
Created by zerkalo.io marketing department
Do not demonstrate an advertiser’s intent to influence their customers’ economic behavior
Заказать -20% на первое размещение
Objectives to be achieved
→ Boost brand awareness
→ Strengthen target audience loyalty and engagement
→ Expand audience reach
→ Drive traffic to your website
→ Build a strong brand image
Platforms
→ Telegram, Facebook, Instagram, X, VK
Formats
→ Posts, stories
Clearly labelled as ‘advertising’ or ‘partner post
Created by zerkalo.io  marketing department
The ‘Partner post’ label applies to posts that do not demonstrate the advertiser's intention to influence consumers' economic behavior
Заказать -20% на первое размещение
Objectives to be achieved
→ Launch products or services effectively
→ Expand audience reach
→ Boost brand awareness
→ Drive traffic to your website
Platforms
→ Desktop + Mobile-web
→ Mobile-web + Mobile-app
→ Desktop / Mobile-web / Mobile-app
Formats
→ Desktop: 300*600/300*500/240*400, 100%*250/720*350/1080*250 px
→ Mobile-web: 300*250, 728*90
→ Mobile-app: 300*80, 300*250
Заказать -20% на первое размещение
Objectives to be achieved
→ Grab attention and boost memorability
→ Increase engagement and interaction with your brand
→ Improve clickthrough rates and conversions
→ Create viral effect
→ Drive traffic to your website
Platforms
→ Mobile-web, Mobile-app
Formats
Scratch, Parallax, Cube, Slash, etc.
Заказать -20% на первое размещение
Objectives to be achieved
→ Launch products or services effectively
→ Expand audience reach
→ Drive traffic to your website
→ Boost brand awareness
→ Build a strong brand image
Platforms
→ Desktop + Mobile-web
Formats
→ In-Page — an advertising video under an article
→ Pre-roll — an advertising video in a video news piece
A view is counted after 2 seconds
Заказать -20% на первое размещение
Objectives to be achieved
→ Boost brand awareness
→ Strengthen target audience loyalty and engagement
→ Expand audience reach
→ Drive traffic to your website
Platforms
→ Zerkalo.io YouTube channel
Formats
→ Video ads: up to 30 seconds, shown at the beginning of the video
→ Static banners with sound: up to 8 seconds, displayed at the start of the video
→ Static banners without sound: up to 5 seconds, displayed at the start of the video
→ Text advertisements: up to 300 characters (including spaces and punctuation) with one hyperlink to the advertiser’s website, placed in the video description
→ Native integration: developed by the zerkalo.io editorial team to align with the brief and editorial content. Integration appears no later than the midpoint of the video
Clearly labelled as ‘advertising‘
All advertising integrations appear in editorial videos. Format and content 
of integration is developed by zerkalo.io editorial department
Заказать -20% на первое размещение
Objectives to be achieved
→ Connect with a young audience
→ Boost brand awareness
→ Enhance target audience engagement
→ Launch products or services effectively
→ Drive traffic to your TikTok account
Platforms
→ Zerkalo.io TikTok accounts
Formats
→ Branded attire: the host wears clothing featuring the advertiser’s logo
→ Host endorsement: voice recommendation from the host, integrated into the video and appearing no later than two-thirds of the way through the editorial content
→ Text advertisements: up to 150 characters (with spaces and punctuation), highlighting the advertiser’s TikTok account in the video description
→ Logo placement: advertiser’s logo displayed for up to 15 seconds at the beginning of the video, occupying no more than 10% of the screen, positioned in the lower third or center of the frame
Clearly labelled as ‘advertising‘
All advertising integrations appear in editorial videos. Format and content
of integration is developed by zerkalo.io editorial department
Заказать -20% на первое размещение
Advertise your business with zerkalo.io
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Website statistics is for December 2024
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