Advertise your business and reach 2,4 million zerkalo.io users*

Send a request-20% for new clients
Send a request
-15% for new clients
  • Belarus • 1 227 157**
  • Poland • 241 582
  • Ukraine • 84 897
  • Kazakhstan • 95 672
  • Lithuania • 58 022
  • Latvia • 24 632
  • Estonia • 13 772
  • Belarus • 1 227 157**
  • Poland • 241 582
  • Ukraine • 84 897
  • Kazakhstan • 95 672
  • Lithuania • 58 022
  • Latvia • 24 632
  • Estonia • 13 772
  • Belarus • 1 227 157**
  • Poland • 241 582
  • Ukraine • 84 897
  • Kazakhstan • 95 672
  • Lithuania • 58 022
  • Latvia • 24 632
  • Estonia • 13 772
* Unique users of zerkalo.io in September 2024
** incl. 13,3% via VPN

We know how to promote your product across a range of platforms

On social media, messengers, mobile apps and on the web
Lithuania

1189 website visits
from an advertorial for the European Humanities University

We published an advertorial and a post on all social media and messengers
Poland

A 50% increase in ticket sales during ads campaign for MARA JAZZ festival in Gdansk

We published a post on all social media and messengers, as well as launched a banner campaign
Lithuania

+50% increase in ticket sales on the ad release day for VOLSKI concert 
in Vilnius

We published a post in Telegram and Instagram
Poland

450 visits to the advertiser's website driven by an advertorial for the University of Wrocław

We published an advertorial and a post on all social media and messengers
Poland

96 558 views of TM Invest AI Solutions real estate agency advertising materials

We published an advertorial and a post on all social media and messengers
Lithuania

1189 website visits
from an advertorial for the European Humanities University

We published an advertorial and a post on all social media and messengers
Poland

A 50% increase in ticket sales during ads campaign for MARA JAZZ festival in Gdansk

We published a post on all social media and messengers, as well as launched a banner campaign
Lithuania

+50% increase in ticket sales on the ad release day for VOLSKI concert 
in Vilnius

We published a post in Telegram and Instagram
Poland

450 visits to the advertiser's website driven by an advertorial for the University of Wrocław

We published an advertorial and a post on all social media and messengers
Poland

96 558 views of TM Invest AI Solutions real estate agency advertising materials

We published an advertorial and a post on all social media and messengers
Zerkalo.io is an important source of news for Belarusians
Learn more

We are Belarus' largest independent media outlet, created by a part of ex-TUT.BY team. We work from abroad, exiled from the country's authoritorian regime

Our mission
By preserving the journalism in Belarus and recording history as it unfolds, we advance justice for our country and freedom for our arrested colleagues
  • Wide reach
    ≈2,4 mln
    unique users a month
    >33 mln
    page views a month
  • High engagement
    *average figures
    >6 min
    visit duration
    ≈1 min
    time on a news piece
    13 867
    views of an editorial news piece
  • >2 mln
    subscribers on social media
    • 491 469
      Instagram
    • 340 034
      X, formerly known as Twitter
    • 157 515
      Telegram
    • 223 146
      VK
    • 235 546
      Facebook
    • 257 004
      YouTube
    • 307 050
      Tik Tok
    • 21 617
      Viber
  • 54 NPS
    Net Promoter Score of zerkalo.io is 2 times as high as the average one among media – 30 out of 100
  • New formats in video
    • >91 mln
      views
      on TikTok
    • >16 mln
      views
      on Instagram
    • >1 mln
      views
      on YouTube
    44% men
    56%women
    • 18-24 y.o.
      4%
    • 25-34 y.o.
      12%
    • 35-44 y.o.
      21%
    • 45-54 y.o.
      23%
    • 55-64 y.o.
      26%
    • 65+ y.o.
      13%
  • Traffic sources
    • 43%
      social media and messengers
    • 19%
      mobile applications
    • 16%
      infinite scroll
    • 12%
      main
      page
    • 4%
      recirculation
    52%
    visitors of zerkalo.io read us from Belarus
    incl.
    13,3%

    via VPN
    • 10%
      from Poland
    • 30%
      from other countries
    • 4%
      from Ukraine
    Our editorial team stands against the war in Ukraine
    Our position
Advertising formats
-20% for businesses of Belarusian origin

We publish news in Russian and Belarusian

Send a request-20% for new clients
Objectives to be achieved
Expand audience reach

Launch products or services effectively
Boost brand awareness

Build a strong brand image

Attract new customers or enhance the loyalty of the existing ones

Break down complex concepts for a broader audience
Formats
Articles, tests, cards, infographics, video
Platforms
Desktop + Mobile-web + Mobile-app
Clearly labelled as ‘advertising‘
Additionally promoted on our social media
Objectives to be achieved
Break down complex concepts for a broader audience
Share your expertise and experience
Find new partners
Communicate your mission to a wide audience
Target specific audiences directly
Formats
Articles, tests, cards, infographics, video, contests, non-standard assets
Platforms
Desktop + Mobile-web + Mobile-app
Created by the advertising department of zerkalo.io
Do not demonstrate an advertiser’s intent to influence their customers’ economic behavior
Clearly labelled as ‘partner content’
Additionally promoted on our social media
Created by zerkalo.io marketing department
Do not demonstrate an advertiser’s intent to influence their customers’ economic behavior
Заказать -20% на первое размещение
Objectives to be achieved
→ Boost brand awareness
→ Strengthen target audience loyalty and engagement
→ Expand audience reach
→ Drive traffic to your website
→ Build a strong brand image
Platforms
Telegram, Facebook, Instagram, X, VK
Formats
Posts, stories
Clearly labelled as ‘advertising’ or ‘partner post
Created by zerkalo.io  marketing department
The ‘Partner post’ label applies to posts that do not demonstrate the advertiser's intention to influence consumers' economic behavior
Заказать -20% на первое размещение
Objectives to be achieved
Launch products or services effectively
Expand audience reach
Boost brand awareness
Drive traffic to your website
Platforms
Desktop + Mobile-web
Mobile-web + Mobile-app
Desktop / Mobile-web / Mobile-app
Formats
Desktop: 300*600/300*500/240*400, 100%*250/720*350/1080*250 px
Mobile-web: 300*250, 728*90
Mobile-app: 300*80, 300*250
Заказать -20% на первое размещение
Objectives to be achieved
Grab attention and boost memorability
Increase engagement and interaction with your brand
Improve clickthrough rates and conversions
Create viral effect
Drive traffic to your website
Platforms
Mobile-web, Mobile-app
Formats
Scratch, Parallax, Cube, Slash, etc.
Заказать -20% на первое размещение
Objectives to be achieved
Launch products or services effectively
Expand audience reach
Drive traffic to your website
Boost brand awareness
Build a strong brand image
Platforms
Desktop + Mobile-web
Formats
In-Page — an advertising video under an article
Pre-roll — an advertising video in a video news piece
A view is counted after 2 seconds
Заказать -20% на первое размещение
Objectives to be achieved
Boost brand awareness
Strengthen target audience loyalty and engagement
Expand audience reach
Drive traffic to your website
Platforms
Zerkalo.io YouTube channel
Formats
Video ads: up to 30 seconds, shown at the beginning of the video
Static banners with sound: up to 8 seconds, displayed at the start of the video
Static banners without sound: up to 5 seconds, displayed at the start of the video
Text advertisements: up to 300 characters (including spaces and punctuation) with one hyperlink to the advertiser’s website, placed in the video description
Native integration: developed by the zerkalo.io editorial team to align with the brief and editorial content. Integration appears no later than the midpoint of the video
Clearly labelled as ‘advertising‘
All advertising integrations appear in editorial videos. Format and content 
of integration is developed by zerkalo.io editorial department
Заказать -20% на первое размещение
Objectives to be achieved
Connect with a young audience
Boost brand awareness
Enhance target audience engagement
Launch products or services effectively
Drive traffic to your TikTok account
Platforms
Zerkalo.io TikTok accounts
Formats
Branded attire: the host wears clothing featuring the advertiser’s logo
Host endorsement: voice recommendation from the host, integrated into the video and appearing no later than two-thirds of the way through the editorial content
Text advertisements: up to 150 characters (with spaces and punctuation), highlighting the advertiser’s TikTok account in the video description
Logo placement: advertiser’s logo displayed for up to 15 seconds at the beginning of the video, occupying no more than 10% of the screen, positioned in the lower third or center of the frame
Clearly labelled as ‘advertising‘
All advertising integrations appear in editorial videos. Format and content
of integration is developed by zerkalo.io editorial department
Заказать -20% на первое размещение
Advertise your business with zerkalo.io
ads@zerkalo.io
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